TOYSAGA × STACK91
How Stack91 Turned Clicks Into Sales
People Were Clicking. But They Weren’t Buying. Here’s What We Changed.
Growth in Online Orders
ROAS
Reach
The Beginning
Great Toys. Growing Traffic. But Not Enough Customers Were Buying.
Running more ads might have brought more traffic. But more traffic wasn’t going to solve a conversion problem.
Toysaga had great toys, a growing product range and people visiting its online store.
But there was one problem.
Not enough people were buying.
So when Stack91 partnered with Toysaga, we looked beyond advertising.
We looked at the complete customer journey — from the first ad someone saw to the social media page they explored, the influencer they discovered, the website they visited and, finally, the moment they decided to place an order.
What followed wasn’t just another digital marketing campaign.
It became a connected e-commerce growth strategy for Toysaga, bringing together performance marketing, social media marketing, website development, influencer marketing, product shoots and video content.
Turn more attention into actual sales.
Brand Recall
First, We Gave Toysaga Something People Could Remember.
Before improving performance marketing, we wanted to strengthen something equally important:
Brand recall.
“Delivering Joy With Every Toy.”
It was simple, memorable and captured what a toy brand really delivers.
Because parents don’t just buy plastic, buttons, wheels or colourful boxes.
They buy what happens when that box opens.
The excitement. The smile. The joy.
That emotion became the foundation of the line:
Toysaga — Delivering Joy With Every Toy.
By consistently integrating the tagline into Toysaga’s brand communication and social media presence, it became closely associated with the brand.
People who knew Toysaga began to know the line too.
But building brand recall was only part of the challenge.
We still had toys to sell.
The Bigger Question
Why Was Toysaga Getting Clicks But Losing Sales ?
Was it the performance marketing strategy ?
Was it the advertising creative ?
Was it the website experience ?
Were the products not being presented effectively ?
Or were we simply reaching the wrong audiences ?
We realised there wasn’t one single problem to fix.
The entire digital journey needed to work better together.
Performance Marketing
Driving qualified traffic, testing buying intent and optimising campaigns around actual sales.
Social Media Designing & Posting
Building an active, engaging and consistent digital presence that customers could trust.
E-commerce Website Development
Making the shopping journey easier to discover, easier to understand and easier to complete.
Influencer Marketing
Adding relatable product experiences, creator-led trust and social proof
Product & Creative Shoots
Showing how the toys looked, moved, worked and created excitement.
Video Editing & Content Creation
Creating reusable content for social media, advertisements, product pages and retargeting.
Different services. But one common business goal:
Sell more toys.
Performance Marketing
Performance Marketing Became the Growth Engine.
Performance marketing played the biggest role in our digital growth strategy for Toysaga.
And from the beginning, we were clear about what “performance” actually meant.
Not impressions. Not reach. Not cheap clicks.
Sales.
Because an e-commerce campaign can generate thousands of clicks and still fail where it matters most — revenue.
So instead of simply increasing Toysaga’s advertising spend, we continuously tested audiences, products, creatives, communication and offers.
Learning From Customer Behaviour
Every Campaign Gave Us Something New to Test.
Which toys made parents stop scrolling ?
Which ad creatives generated buying intent ?
Which products attracted clicks but didn’t convert ?
Which audiences actually placed orders?
Which campaigns deserved more budget?
And which ones needed to be stopped ?
Every campaign gave us data.
Every piece of data gave us a new hypothesis.
And every hypothesis gave us something new to test.
The goal wasn’t simply to spend more money on advertising. It was to make every advertising rupee work harder.
Consistent Brand Communication
Every Piece of Content Had to Contribute Something.
We created communication around products, offers, occasions, trends and content relevant to parents and children.
The objective wasn’t to post simply because a content calendar said we needed a post that day.
E-commerce Website Development
Improving the Toysaga
E-commerce Website Experience.
Getting someone to click an advertisement is difficult.
Getting them to buy is harder.
So if we were investing money to drive customers to Toysaga’s online store, the
e-commerce website experience needed to support that investment.
Make it easier to discover. Easier to understand. Easier to buy.
Every unnecessary step between:
creates another opportunity to lose a potential customer.
That’s why website development and performance marketing couldn’t operate separately.
One brought potential customers to the store. The other had to help turn them into buyers.
Product Shoots & Video Content
Selling Toys Meant Showing the Fun.
A static product image can show what a toy looks like.
But it can’t always show why a child would want it.
That’s why content production became another important part of Toysaga’s digital marketing strategy.
Stack91 planned and executed product shoots, creative shoots, video production and editing to create content for both organic social media and paid advertising campaigns.
Instead of simply showing products, we could show toys being experienced.
Played with
Explored
Enjoyed
One Shoot, Multiple Marketing Assets
A Continuous Pipeline of Content.
This gave Toysaga a continuous pipeline of content while giving our performance marketing team more creative formats and ideas to test.
Because sometimes the most effective way to sell a toy is simple: Show people how much fun it is.
Influencer Marketing
Influencer Marketing Put Toysaga Into Real Conversations.
A brand can tell customers that a toy is worth buying.
But seeing someone actually use, experience and recommend it creates a different kind of trust.
Stack91 used influencer marketing for Toysaga to bring products into more relatable, real-world situations.
Through creator collaborations, audiences could see toys being opened, demonstrated and enjoyed rather than simply advertised.
Social proof
Influencer content also had value beyond its original audience.
Strong creator-led content could support Toysaga’s social media strategy and even become part of the wider performance marketing ecosystem.
One Collaboration Could Create
An Unexpected Order
Then One Day, We Saw a Name We Didn’t Expect.
Every e-commerce brand receives orders.
Name. Product. Address. Payment. Next.
Until one day, a name made us look twice.
Hema Malini "The Dream Girl"
An order associated with one of Indian cinema’s most recognised personalities had come to Toysaga.
For the team, it became one of those unexpected moments you remember.
Not because one celebrity customer defines the success of an e-commerce marketing strategy.
But because of what the moment represented.
A brand we had been working to grow online was reaching people we never expected to see on an order notification.
Sometimes digital growth appears as a number in an analytics dashboard.
Sometimes it appears as ROAS.
Sometimes as revenue.
And sometimes, it appears as a customer name you immediately recognise.
The Connected Strategy
How Stack91 Built a Connected Digital Growth Strategy for Toysaga.
Performance marketing brought potential buyers.
Creative content captured their attention.
Social media strengthened Toysaga’s brand presence.
Influencer marketing added relatability and social proof.
The e-commerce website supported the buying journey.
Performance data showed us what customers actually responded to.
And those learnings helped us continuously improve what we did next.
Everything connected back to the same objective: Turning digital attention into business growth.
The Result
From Poor Online Conversions to Increased Sales.
Toysaga started with a clear challenge:
People were visiting, but not enough were buying.
We didn’t try to solve that by simply running more ads.
We worked across the complete e-commerce customer journey.
We gave Toysaga a memorable brand thought: “Delivering Joy With Every Toy.”
We used performance marketing to drive and optimise online sales.
We strengthened the brand through consistent social media marketing.
We developed its e-commerce website to better support the buying journey.
We created product shoots and video content designed for both organic and paid marketing.
We used influencer marketing to create reach, relatability and social proof.
And we connected all of these efforts into one integrated digital strategy.
The outcome was what mattered most: Increased online sales.
The Strategic Difference
We Could Have Just Run More Ads. We Didn’t.
More advertising might have generated more traffic.
But more traffic alone wouldn’t have solved Toysaga’s conversion challenge.
“How can we bring more people to Toysaga ?”
“How can we make more people choose Toysaga?”
Instead, we asked:
Answering that question changed more than the ads.
It shaped how the brand communicated.
How its products were presented.
How customers experienced the website.
How content was created.
How marketing decisions were made.
And how performance was measured.
The Growth Story
What Started as a Challenge With Online Conversions Became a Much Bigger Digital Growth Story.
Toysaga — Delivering Joy With Every Toy.
A line created to define the brand.
A promise built to be remembered.
The result ?
200% Growth in Online Orders. 2.5X ROAS. 35M+ Reach.We connected performance marketing, social media, website development, influencer marketing, product shoots and video content into one strategy designed to turn more attention into actual sales.
Toysaga × STACK91
